Key Takeaways
Want reliable tenants? Start with a solid game plan that includes fair pricing, curb appeal, and a great listing.
Highlight your rental’s best features with clear photos and descriptions to catch the right renters’ attention.
A quick response and a thoughtful screening process can go a long way in securing responsible tenants.
With the right approach—or help from a local expert like SunnySide Properties—you’ll fill your rental with tenants who treat it like home.
Every landlord wants to find quality tenants for their rental. After all, no one wants to deal with renters who are constantly late with rent, never follow the lease terms, damage the property, or overstay their welcome.
However, finding quality tenants is not always easy. Many applicants may have poor credit, unstable income, or rental histories with past evictions or disputes, making it hard to find the right fit.
Additionally, if your rental is located in a popular city or neighborhood, competition from other rentals can make it harder to attract ideal tenants. If your property doesn’t stand out, quality tenants won’t even bother applying for it.
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Finding great tenants requires plenty of patience and hard work. If you’re struggling with finding good tenants for your rental or are renting a property for the first time, then keep reading.
In this article, the team at SunnySide Properties will go over the best strategies for attracting and securing reliable and responsible renters. Let’s dive in!
1. Set Competitive Rental Rates
Setting the rent price of your rental requires careful research and consideration. Otherwise, you run the risk of overcharging, which can drive potential tenants away, or undercharging for your unit, which can leave you in a financial pinch.
If you want to attract high-quality tenants, you must ensure that your rental rates are in line with current market trends.
To do so, you can browse real estate websites to see how much similar properties in your area are being rented for. In addition to researching the local market, you should calculate your operational expenses. This will help you set a competitive but still profitable rent price.
2. Improve the Curb Appeal
First impressions matter to renters. If your property looks good in pictures but not so great in person or, even worse, looks like it’s falling apart in all pictures, tenants won’t even bother applying.
Boosting the curb appeal of your property can go a long way in attracting quality tenants. So, before listing your property, make sure of the following:
The exterior is clean and neatly landscaped.
The interior is clean and in good condition.
Key systems, such as heating and plumbing, are in working order.
All needed repairs are addressed.
All windows are clean and in good shape.
There’s no trash piled up.
The driveway is clean.
There are no spiderwebs or excessive dust in corners or hard-to-reach places.
Additionally, it’s a good idea to invest in cosmetic upgrades, such as painting the walls, installing new house numbers, installing new fixtures, or investing in quality yard services. The better your property looks, the easier it’ll be to attract quality tenants.
3. Create an Attractive Listing
Just because your property is in good condition, it doesn’t mean that renters will simply come knocking on your door. You have to actively work to attract quality tenants. Nowadays, the best way to do this is by writing an attractive rental listing. A good rental ad includes the following:
An attractive title. You should be able to summarize the basic information about your property in one sentence. For example: “Luxurious, 2 Bedroom, 2 Bathroom Apartment in Downtown Orlando.”
High-quality photos. This will be the first thing that tenants will notice. Ensuring that all photos have good lighting and showcase the best attributes of your home will help you attract a wider pool of prospective tenants.
Detailed description. You should include key information, such as the price of rent, location of the property, number of bedrooms and bathrooms, and features that set your property apart from the rest. This is also a good opportunity to highlight the area’s amenities, such as nearby schools, parks, shopping centers, and safety!
Contact information. Including your phone number or email will encourage interested tenants to contact you to schedule a showing or start the application process.
Once your listing is ready, you should go ahead and post it across multiple real estate websites. Additionally, you can publish it on social media, local real estate groups, and local classifieds to maximize its exposure and reach your ideal tenants.
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5. Create Attractive Ads
If you want to attract quality tenants, you must ensure that your rental listings are reaching a large audience. Using precise keywords, high-quality images, and detailed descriptions improves engagement.
Additionally, paying for ads on platforms like social media and rental websites can help you increase your property’s visibility, leading to quicker leasing and a higher chance of securing responsible, long-term tenants.
6. Respond to Inquiries Promptly
Tenants have a ton of options to choose from. If you don’t respond to inquiries quickly, you can drive potential tenants away. So, make sure to keep an eye out for any calls or messages from interested renters. By being responsive and scheduling property showings promptly, you can attract more tenants and fill your vacancies quickly.
7. Screen Tenants Thoroughly
With an effective marketing strategy, you can attract a wide pool of prospective tenants. But then comes the challenge of choosing responsible tenants. Screening tenants can be the key to finding great renters.
By checking each applicant’s credit, employment status, criminal background, and rental history, you’ll be able to find the perfect fit for your rental and avoid unsuitable or problematic renters.
Bottom Line
Finding great tenants starts with a few smart moves—like setting a competitive rental price, boosting your property’s curb appeal, writing a standout listing, and taking the time to screen applicants carefully.
With the right approach, you’ll attract renters who take care of your property and stick around for the long term. However, if you have limited availability or little rental marketing experience, you should consider partnering with a property management company.
There’s no one better in Orlando than SunnySide Properties! Contact us today to learn how we can help you find great tenants and maximize your profits.
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